Privacy Policy
PRIVACY POLICY
Effective Date: 7 September 2026
Last Updated: 7 September 2026
ELL MUSK (“ELL MUSK”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how ELL MUSK collects, receives, uses, stores, processes, discloses and protects personal information when you visit or use https://ellmusk.com (the “Website”), create an account, place an order, make a payment, contact us, subscribe to communications, submit a review, or otherwise interact with our products and services.
This Privacy Policy is intended to be read together with our Terms & Conditions, Shipping Policy, Cancellation/Return/Refund Policy, and other applicable policies displayed on our Website.
By accessing or using our Website, you acknowledge that you have read and understood this Privacy Policy.
1. ABOUT ELL MUSK
Our Website is:
ELL MUSK operates an online retail business offering perfumes, attars, concentrated perfume oils, fragrances and related products.
For the purposes of applicable Indian data-protection and privacy laws, ELL MUSK may act as the entity responsible for determining the purposes and means for processing personal data collected through the Website.
2. APPLICABLE LAW
ELL MUSK seeks to process personal data in accordance with applicable Indian laws and regulations, including, as applicable:
- The Digital Personal Data Protection Act, 2023;
- The Digital Personal Data Protection Rules, 2025, as and when applicable to the relevant processing activity;
- The Information Technology Act, 2000 and applicable rules and regulations;
- The Consumer Protection Act, 2019;
- The Consumer Protection (E-Commerce) Rules, 2020 and applicable amendments;
- Applicable taxation, accounting and financial-record requirements;
- Other applicable laws, regulations, orders and directions in force from time to time.
The Digital Personal Data Protection framework provides rights to individuals and obligations for entities processing digital personal data. The DPDP Rules, 2025 also require notices to provide clear and plain information including an itemised description of personal data and the purposes for which it is processed.
Where a provision of applicable law is mandatory, that provision will prevail over any inconsistent provision of this Privacy Policy.
3. PERSONAL DATA WE MAY COLLECT
Depending on how you use our Website, we may collect the following personal information.
A. Customer and Contact Information
This may include:
- Full name;
- Email address;
- Mobile or telephone number;
- Billing address;
- Shipping/delivery address;
- City, state, postal/ZIP code and country;
- Information submitted through contact forms;
- Information contained in communications with our customer-support team.
B. Account Information
If you create an account, we may collect:
- Name;
- Email address;
- Mobile number;
- Username;
- Password credentials in appropriately protected form;
- Account preferences;
- Order history;
- Saved addresses and related account information.
C. Order Information
When you purchase a product, we may collect:
- Products purchased;
- Quantity;
- Order value;
- Billing and shipping information;
- Transaction/reference number;
- Payment status;
- Delivery information;
- Cancellation, return, replacement or refund information;
- Customer communications relating to the order.
D. Payment-Related Information
Payments may be processed through third-party payment processors, banks, payment gateways or other authorized payment service providers.
We may receive information such as:
- Payment status;
- Transaction/reference ID;
- Payment method;
- Amount paid;
- Refund status;
- Other information necessary to reconcile or manage the transaction.
We do not intend to store your complete debit-card or credit-card number, CVV, PIN, banking password or other authentication credentials on our Website.
Payment information entered into a third-party payment gateway may be processed directly by that provider according to its own terms and privacy policy.
E. Technical Information
When you access our Website, technical information may be collected automatically, including:
- IP address;
- Browser type;
- Operating system;
- Device type;
- Device-related information;
- Date and time of access;
- Pages visited;
- Referring pages;
- Website interactions;
- Error and diagnostic information;
- Security-related information.
4. PURPOSES FOR WHICH WE PROCESS PERSONAL DATA
We may process personal data for purposes including:
Order Fulfilment
To:
- Accept and process orders;
- Confirm purchases;
- Process payments;
- Pack and dispatch products;
- Arrange delivery;
- Provide order tracking;
- Handle cancellations, returns, replacements and refunds.
Customer Service
To:
- Respond to enquiries;
- Resolve complaints;
- Provide after-sales support;
- Communicate regarding orders;
- Respond to requests concerning personal information.
Account Management
To:
- Create and maintain customer accounts;
- Authenticate users;
- Maintain order history;
- Provide account-related functionality.
Website Operation
To:
- Operate and maintain the Website;
- Improve Website functionality;
- Diagnose technical problems;
- Improve customer experience;
- Maintain Website performance.
Security and Fraud Prevention
To:
- Detect suspicious activity;
- Prevent fraudulent transactions;
- Protect customer accounts;
- Prevent unauthorized access;
- Protect our Website and systems;
- Investigate security incidents.
Legal and Regulatory Compliance
To:
- Comply with applicable laws;
- Maintain accounting and tax records;
- Respond to lawful requests;
- Comply with court orders and government directions;
- Establish, exercise or defend legal claims.
Marketing
Where permitted under applicable law and where the appropriate legal basis exists, we may use contact information to send information regarding:
- New products;
- Offers;
- Promotions;
- Product launches;
- Discounts;
- Other ELL MUSK communications.
You may opt out of promotional communications.
5. NOTICE AND CONSENT
Where consent is required under applicable law, we will seek consent through an appropriate mechanism before processing personal data for the relevant purpose.
Where processing is permitted without separate consent under applicable law, we may process personal data for such permitted purposes, including purposes necessary to provide goods or services requested by you, comply with legal obligations, protect the Website and prevent fraud or abuse.
Where consent is relied upon, consent should be capable of being withdrawn through an appropriate mechanism.
Withdrawal of consent will not necessarily affect processing that was lawfully carried out before withdrawal or processing that is otherwise permitted or required by applicable law.
6. INFORMATION PROVIDED DURING CHECKOUT
When you place an order through our Website, we may require certain information necessary to complete the transaction.
This may include:
- Name;
- Mobile number;
- Email address;
- Billing address;
- Delivery address;
- Order details;
- Payment-related transaction information.
Certain information may be mandatory because we cannot process or deliver your order without it.
If required information is not provided, we may not be able to complete the requested transaction.
7. PAYMENT PROCESSING
Payments may be processed by independent payment gateways, banks, financial institutions or other payment service providers.
Your payment information may be transmitted directly to the relevant payment provider through secure systems.
ELL MUSK does not request your banking password, card PIN, OTP or other confidential authentication information through ordinary email, telephone calls or unsolicited messages.
You should never share such information with anyone claiming to represent ELL MUSK.
Third-party payment providers may process your information under their own privacy policies and terms.
8. DELIVERY AND LOGISTICS
To fulfil an order, we may provide necessary customer information to courier companies, logistics providers, delivery partners or other service providers.
Information may include:
- Customer name;
- Delivery address;
- Mobile number;
- Order number;
- Delivery-related instructions.
The information shared will be limited to what is reasonably necessary to fulfil and deliver your order.
9. THIRD-PARTY SERVICE PROVIDERS
We may use third-party service providers to operate our business and Website.
Depending on the services actually used by ELL MUSK, these may include providers involved in:
- Website hosting;
- Payment processing;
- Shipping and logistics;
- Website security;
- Fraud prevention;
- Analytics;
- Website performance;
- Customer communication;
- Email/SMS communication;
- Marketing;
- Technical support;
- Cloud infrastructure.
Such service providers may process personal data on our behalf or independently according to the nature of their services.
We do not authorize third parties to use your personal information for purposes unrelated to the services they provide to us, except where otherwise permitted or required by law.
10. COOKIES
Our Website may use cookies and similar technologies.
Cookies may be used to:
- Keep products in your shopping cart;
- Enable checkout;
- Maintain login sessions;
- Remember preferences;
- Improve Website functionality;
- Improve Website security;
- Understand Website usage;
- Measure Website performance;
- Support analytics and marketing where applicable.
Some cookies may be placed by third-party service providers.
You may manage or disable cookies through your browser settings. However, disabling essential cookies may prevent certain parts of the Website, including shopping-cart or checkout functionality, from operating correctly.
11. ANALYTICS AND ADVERTISING
If analytics, advertising or measurement technologies are enabled on the Website, information such as device information, IP address, Website activity, referral information and interaction data may be processed by the relevant service provider.
Such services may include analytics, advertising or conversion-measurement platforms.
Where required by applicable law, appropriate notice and consent mechanisms will be implemented.
ELL MUSK will not intentionally collect or use personal information for advertising purposes in a manner prohibited by applicable law.
12. COMMENTS, REVIEWS AND PUBLIC CONTENT
If you submit a product review, comment, testimonial or other content that is intended to be publicly displayed, information contained in that submission may become visible to other Website visitors.
Please do not include sensitive personal information or information you do not want publicly disclosed.
Where comments are enabled, we may collect information submitted through the comment form together with technical information such as IP address and browser user-agent information for spam detection and security purposes.
13. GRAVATAR
If our Website uses Gravatar functionality, an anonymized string generated from your email address may be provided to the Gravatar service to determine whether a Gravatar profile is associated with the email address.
The Gravatar privacy policy is available on the Automattic website.
If your comment is approved and a Gravatar is associated with your account, your profile image may become publicly visible alongside your comment.
14. MEDIA UPLOADS
If the Website permits users to upload images or other media, you should avoid uploading files containing embedded location information, including EXIF GPS information, unless you intentionally wish to disclose such information.
Publicly accessible media may potentially be downloaded and examined by other users.
15. EMBEDDED CONTENT AND EXTERNAL LINKS
Our Website may contain links to or embedded content from third-party websites.
Examples may include:
- Videos;
- Images;
- Social-media content;
- Payment services;
- Maps;
- External websites;
- Other third-party functionality.
Third-party websites may collect information about you, use cookies, or track interactions according to their own policies.
ELL MUSK does not control the privacy practices of third-party websites and recommends reviewing their privacy policies before using those services.
16. ACCOUNT SECURITY
You are responsible for maintaining the confidentiality of your account credentials.
You should:
- Use a strong password;
- Avoid sharing your password;
- Log out from shared devices;
- Notify us if you suspect unauthorized access.
We may collect technical information relating to login attempts and account activity to help protect accounts and the Website.
17. PASSWORD RESET
If you request a password reset, information such as your IP address and account-related information may be used as part of the security and password-reset process.
Such information may be used to help prevent unauthorized access and fraudulent activity.
18. DATA SHARING
ELL MUSK may disclose personal information where reasonably necessary to:
- Fulfil an order;
- Process a payment;
- Deliver products;
- Provide customer support;
- Maintain Website functionality;
- Prevent fraud;
- Protect Website security;
- Comply with applicable law;
- Respond to lawful governmental or regulatory requests;
- Establish, exercise or defend legal rights;
- Complete a corporate transaction such as a merger, acquisition or sale of business assets.
We do not sell customer personal information as an independent commercial product.
19. GOVERNMENT, LAW ENFORCEMENT AND LEGAL DISCLOSURES
We may disclose information where required or permitted by applicable law, including in response to:
- Court orders;
- Government notices;
- Regulatory requests;
- Law-enforcement requests;
- Legal proceedings;
- Fraud investigations;
- Security investigations.
We may also disclose information where reasonably necessary to protect the rights, property or safety of ELL MUSK, customers or other persons.
20. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law.
Different categories of information may be retained for different periods.
For example, we may retain:
- Order information for accounting and tax purposes;
- Transaction records for financial reconciliation;
- Customer-service communications for dispute resolution;
- Account information while an account remains active;
- Security logs for security and fraud-prevention purposes;
- Information required for legal claims or regulatory compliance for the applicable period.
When information is no longer required, we may delete, anonymize or otherwise securely dispose of it, subject to applicable law.
21. DATA SECURITY
ELL MUSK takes reasonable measures designed to protect personal information against:
- Unauthorized access;
- Unauthorized disclosure;
- Accidental loss;
- Destruction;
- Alteration;
- Misuse;
- Security threats.
Security measures may include technical controls, access restrictions, authentication mechanisms, secure communications and appropriate organizational practices.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Accordingly, while we take reasonable precautions, we cannot guarantee absolute security.
22. DATA BREACHES AND SECURITY INCIDENTS
If we become aware of a personal-data breach or security incident that triggers obligations under applicable law, we will take appropriate steps required by the applicable legal framework.
This may include investigation, containment, mitigation, notification to relevant authorities, and communication to affected individuals where required.
23. YOUR RIGHTS
Subject to applicable Indian law and the commencement of the relevant statutory provisions, you may have rights relating to your personal data, including rights to:
- Request information about personal data processed by us;
- Request correction of inaccurate or incomplete personal data;
- Request deletion of personal data where legally applicable;
- Withdraw consent where processing is based on consent;
- Request grievance redressal;
- Exercise other rights available under applicable law.
The DPDP framework provides Data Principals with specified rights and provides mechanisms concerning consent withdrawal, access, correction, erasure, grievance redressal and related matters.
These rights may be subject to statutory exceptions, including situations where retention or processing is required by law.
24. HOW TO MAKE A PRIVACY REQUEST
You may contact ELL MUSK to:
- Request access to personal information;
- Request correction;
- Request deletion where applicable;
- Withdraw consent where applicable;
- Raise a privacy complaint;
- Raise a data-protection concern.
Requests should include sufficient information to allow us to identify the relevant customer/account and understand the request.
We may request reasonable information to verify your identity before processing a request.
This is intended to prevent unauthorized persons from obtaining, modifying or deleting another person’s information.
25. GRIEVANCE REDRESSAL
ELL MUSK is committed to addressing privacy and customer complaints in a timely manner.
For privacy or data-protection concerns, customers may contact us through the contact details published on the Website.
Grievance / Privacy Contact:
Name: [INSERT NAME / DESIGNATION]
Email: [INSERT PRIVACY/GRIEVANCE EMAIL]
Phone: [INSERT PHONE NUMBER]
Address: [INSERT BUSINESS ADDRESS]
We will process complaints in accordance with applicable law and our internal grievance-handling procedures.
For e-commerce operations, applicable Indian consumer-protection rules also contemplate a grievance-redressal mechanism and publication of relevant grievance-officer/contact information.
26. CHILDREN’S DATA
Our Website is not intentionally directed toward children.
We do not knowingly seek to collect personal information from children in circumstances where such collection is prohibited by applicable law.
If we become aware that personal information has been collected from a child in violation of applicable legal requirements, we will take appropriate steps as required by law.
27. INTERNATIONAL PROCESSING
Some service providers used by ELL MUSK may process information from locations outside India.
Where personal information is processed outside India, such processing will be subject to applicable legal requirements, contractual safeguards and the policies of the relevant service providers, as applicable.
Where Indian law imposes restrictions or conditions on transfers or processing outside India, we will comply with those requirements.
28. YOUR RESPONSIBILITY
You should ensure that information supplied to ELL MUSK is accurate and up to date.
If you provide another person’s personal information to us, you should ensure that you are authorized or otherwise legally permitted to provide that information.
29. THIRD-PARTY PRIVACY POLICIES
Third-party providers used by our Website may have their own privacy policies.
Where appropriate, you should review the privacy policy of the relevant third-party provider, particularly when:
- Making a payment;
- Using an external payment gateway;
- Using a third-party communication service;
- Following an external link;
- Interacting with embedded content;
- Using social-media features.
ELL MUSK is not responsible for privacy practices outside our reasonable control.
30. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect:
- Changes in applicable Indian law;
- Changes to the DPDP framework;
- Changes to our business;
- Changes to Website functionality;
- New payment or delivery services;
- Changes to analytics or advertising technologies;
- Changes to our data-processing practices.
The updated version will be published on this page with a revised “Last Updated” date.
Where required by applicable law, we will provide additional notice or obtain consent for material changes.
31. CONTACT INFORMATION
For general questions, privacy requests or complaints, please contact:
ELL MUSK
Website: https://ellmusk.com
Email: samarshelf@gmail.com
Phone: [+91-9899666716]
Business Address: A77 First Floor, Signature Global Park 5, Sohna, Sec 36, Gurugram
Privacy / Grievance Contact: Kawal Singh
32. IMPORTANT LEGAL INTERPRETATION
This Privacy Policy is intended to describe ELL MUSK’s privacy and data-processing practices in accordance with applicable Indian legal requirements.
Nothing in this Privacy Policy limits any mandatory right or protection available to a customer under applicable Indian law.
Where applicable law provides a greater right or protection than this Privacy Policy, the applicable law will prevail.
Last Updated: 7 September 2026